5 min read
The psychology of colour in high-end brand identity
We spent a quarter trying to get luxury design right, and the useful lessons were not the ones we expected.
aureline
Sep 10, 2026
We spent a quarter trying to get luxury design right, and the useful lessons were not the ones we expected.
Most teams arrive at luxury design the same way: something breaks, and the fix becomes a habit.
Ask ten people to define luxury design and you will get ten answers, most of them describing a symptom rather than the thing itself.
Thoughts, stories and ideas.
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